Send Charlie the track and where the ad runs, on WhatsApp. You get the cost range, who has to say yes and how many weeks clearing takes, and humans take it from there.
The client asks what it costs before you have promised anything.
It depends on the song, where the ad runs, for how long, and who holds the rights. Send Charlie the track and the use, and she gives you the cost as a range for the licence, the recording and the song together. The parties set the final price.
It depends on who has to say yes. Charlie tells you how many parties there are and how many weeks that takes, and checks it against your air date. A major or an estate is named, because it sets the timing. When the date is tight, she offers a route: another recording of the song, another song by the same artist, or a track with fewer parties.
Two people make the calls.
A general assistant can guess. Charlie counts the parties from Ringo's rights data. Say go and Marcel or Nicholas picks up the phone. From there: the real quote, the negotiation and the contract. Every deal is custom.
Photos: Titia Hahne